Madeline Barnard (530 words) Essay Example For Students

Madeline Barnard (530 words) Essay Madeline Barnard HS-102-01Professor Coffey 11 October 2016The Opium War From the long stretches of 1839 to 1842 and 1856 to 1860 the Opium Wars stirred something up for power among China, and the west. During this timespan numerous occasions accumulated which lead to the fix of the connection among China and the west. Gradually with numerous bargains were marked and the opium exchange halted finishing the wars. The Opium Wars was a period of contention that bit by bit settled after some time. England was a significant force that had an impact in the opium exchange, both Britain and China quarreled over the abolishment of the exchange of opium. In any case, there were different worries that caused the threats. Some different worries that caused the threats were the means by which the British needed to open Chinas ports since they dismissed Lord George McCartney offers to have direct exchange attaches with Britain and ruler (Purdue). Furthermore, both Britain and China mishandled their detainees and utilized different savage practices (Purdue). Additionally, Chinese researchers were concerned and befuddled how to deal with the circumstance of the new European impact that was found in their nation. This is on the grounds that a portion of the Chinese researchers loved the European impacts, while others needed everything to remain the equivalent (Purdue). One worldwide condition that added to the contention of the opium exchange was the way Britain was getting the opium. Sinc e China requested to be paid in silver, Britain expected to discover an answer since they were anxious about the possibility that that their nation would come up short on silver. They choose to exchange to China in an extremely scheming manner. England arrived at a resolution that they would exchange Opium to India and get silver as installment. At that point Britain would give the silver they got from India to China to get the merchandise they required. This was another factor that added to the Opium War. Despite the fact that, Britain played a major part in the Opium War so did the United States. The United States marked The Treaty of Wangxia, which finished the Opium war and set up five bargain ports for the western countries. The settlement additionally made a crossword for Chineses and Western culture (Article). This made exchanging between the nations a lot simpler and something they have been progressing in the direction of for a long time. Both The United States and Britain both utilized China however it was to their benefit. For instance, as the volume of exchange developed, in any case, the British requested more noteworthy access to Chinas markets. Tea sends out from China developed from 92,000 pounds in 1700 to 2.7 million pounds in 1751 (Article). The two nations were doing what was best for them and what might profit their nation. Besides, it is demonstrated that another relationship was framed among China and the remainder of the world by opening arrangement ports. All through this timespan, there was struggle all through China and the west. In the long run by marking a settlement the contention was settled and new bargain ports were opened. Making an open exchange framework all through the world. Despite the fact that the west exploited China, at long last, everything worked out to improve things.

Porter

Michael five powers model Rivalry among contending Firms: this is normally the most impressive of the five serious powers. The methodologies sought after by one firm can be fruitful just to the degree that they give upper hand over the techniques of different firms (Grobler 2009) ? Due to China’s unimaginably high FDI rate, an ever increasing number of organizations are putting into Chinese organizations and reinforcing them in both their household markets and furthermore on the worldwide front. With the regularly expanding development of their local markets it may be a brief time before they become the prevailing business sector pioneer, if in this range of 30 years they could ascend from nothing to fourth biggest on the planet then it shows what sway they truly had and still have on the worldwide economy. Potential passage of new contenders: at whatever point new firms can without much of a stretch enter a specific industry, the power of intensity among firm’s increments. ?At the point when new firms become reinforced through speculations, they become direct contenders of the pioneers in that industry. . g. Another Chinese development in the broadcast business develops quickly, they will be immediate contenders against any TV firms situated in China, for instance LG and Sony Bargaining intensity of buyers: when customers are concentrated, enormous or purchase in volume their haggling power speaks to a significant power influencing force of rivalry in an industry (Gr obler 2009) ? This goes for genuine customers(public) and b2b organizations, in light of the fact that those that purchase the bigger amounts would get the less expensive rates no uncertainty, anyway in China by what method will that be chosen? Will it be their size, piece of the pie, deals or Return on capital utilized. Potential improvement of substitute items: in numerous enterprises firms are in close rivalry with makers of substitute items in different businesses. ?As referenced all through this article, the Chinese can impersonate anything, this factor will never vanish particularly if Chinese firms enter European or American markets, how those producers would respond to the Chinese improvements are impossible. Bartering intensity of providers: the dealing intensity of providers influences the power of fruition in an industry, particularly when there are enormous number of providers, when there are just a couple of good substitutes’ crude materials or when cost of exchanging materials is particularly exorbitant (Grobler 2009) Porter’s five powers may be viable in the event that it is done in a steady domain, it is done to perceive how alluring the business is and on the off chance that it merits beginning another endeavor in that condition. Porter’s nonexclusive procedures †¢Cost administration †¢Differentiation †¢Focus Cost authority: Cost initiative methods having the most reduced per-unit (I. . , normal) cost in the business that is, most minimal cost comparative with your opponents. This could mean having the most minimal per unit cost among rivals in profoundly serious ventures, in which case returns or benefits will be low yet anyway higher than con tenders Or, this could mean having least expense among a couple of adversaries where each firm appreciates evaluating force and high benefits Notice that cost initiative is characterized freely of market structure. Separation: Differentiating the item offering of a firm methods making something that is seen industry wide as being novel. It is a methods for making your own market somewhat. There are a few ways to deal with separation: †¢Different structure †¢Brand picture †¢Number of highlights †¢New innovation A separation system may mean separating along at least 2 of these measurements. Center: Here we center around a specific purchaser gathering, item fragment, or topographical market. while minimal effort and separation are planned for accomplishing their goals industry wide, the concentration or specialty procedure is based on serving a specific objective (client, item, or area) great. Note, be that as it may, cap a center procedure implies accomplishing either an ease favorable position or separation in a limited piece of the market. For reasons talked about over, this makes a defendable situation inside that piece of the market. Dangers of doing nonexclusive systems Cost authority †¢Requires nonstop capital venture on the grounds that more up to date developments cause more seasoned m anifestations to get out of date. †¢When concentrating exclusively on making moderate ease items, it can make firms be blinded to item changes that are required. Ie. Amount over quality †¢When costs do start to build it limits the contrasts among contenders and bit of leeway is at last lost For China, the fundamental hazard that would influence them the most is when concentrating exclusively on amount, particularly in light of their ability in assembling they could dismiss changes that should be improved deals. Be that as it may, China has the main number of R&D divisions, despite the fact that they probably won't be as imaginative as the Japanese or South Koreans, they can mirror anything they produce which is the reason they assume a significant job in globalization, they can mimic anything aside from natural air as is commonly said. Separation Customer unwaveringness turns out to be too huge to even think about holding in light of the cost separation between minimal effort firms and separating firms. †¢The purchaser or buyer’s need to separate falls away on account of cost increments. †¢Imitation diminishes apparent separation This territory is the place China are prevailing, on the grounds that they have the impact of making separation fall flat , in such a case that the item appears to be identical, and does likewise, at that point for what reason would they ever go for the more costly, and consequently Chinese markets flourish since economies of scale have cut their cost down drastically. This is likewise when makers need to begin searching for elective providers since they presently need to contend with China which isn't a simple assignment, and in doing as such, it certainly constrains them to go worldwide. Center †¢When organizations market to specialties just they as of now face the challenge of not totally fulfilling a segment section and with different organizations discovering options approaches to better their piece of the pie eg. FDI or R&D labs, they face the danger of dissolving. On its own center strategy’s ought not be endeavored by practically any sort of organization, its fundamental reason for existing is to fulfill a little gathering of shoppers one after another, and on the off chance that this isn't the point of the business, at that point they are going to miss the mark on their organization vision. Books Grobler, W. (2009) Business system, CTI Education Group, Johannesburg. Johnson, G. scholes, K. Whittington, R. (2008) Exploring corporate technique, Prentice Hall, Upper Saddle River.

Barrack Obama’s Campaign Speech Essay Example for Free

Sleeping quarters Obama’s Campaign Speech Essay Correspondence can be characterized as the demonstration/specialty of trading/transmission of musings or data by the methods for discourse, signs, composed methods and the conduct. It was the event of the America’s Presidential up-and-comers Campaign when the Illinois Senator Barrack Hussein Obama conveyed the discourse reporting his will of looking for the majority rule designation for administration in 2008. It was on Saturday evening (19. 06GMT) of February tenth 2007 on the Venue of Springfield, when the Senator Barrack Obama now the Elect leader of United States of America conveyed the influential discourse utilized on this center paper. In this Speech it superbly misuses the components of discourse. To start with, The applicant Senator Obama at that point was exceptionally arranged for the event against the liberation of the astounding discourse towards the crowd. His presentation of the discourse acknowledges all the crowd present and perceives their indispensable job they do play for that event. For cases He begins by expressing gratitude toward all the individuals for their coming and gives the reasons why the event was critical to each person. His presentation catches the consideration of the crowd offering time to convey his message. Some portion of presentation was â€Å"†¦it’s lowering however in my heart I know you didn’t come here only for me, you came here on the grounds that you have faith in what this nation can be. † Secondly there is use ‘of acting naturally ’ while giving the discourse. The Senator gives individual and expert models and life history accurately, perhaps helping him to pick up help to stress his own places of the battle. The self-model messages matches with the foreordained reasons for the Campaign. Thirdly, Obama remained loose all through the discourse conveyance meeting, created and maximal arranged for the result. He stayed concentrated on passing the message. He too utilized different methods for discourse introduction, for example, development/strolling, motions. What's more, the Senator utilized the Natural cleverness and abstained from delineating/pinpointing a person from the Audience and he didn’t over do it along these lines keeping up the crowd on move of the discourse. The other component that I figure was the Body plans and hand positions. I distinctly watched the development and motions of the Senator. He moved inside the three positions †the right, the middle and the left-and the hand position was very much overseen and kept up all through the meeting. He didn’t take cover behind the podium and he incredibly kept in touch with the crowd all through the discourse meeting. Finally of the components of discourse, the Senator was extremely sharp and all around educated about each point by point he introduced. He utilized the ecological reference that encompassed the Venue properly on his discourse. He comprehends what is the past, presently and the future occurring of the quick ground. He acutely watches the crowd to a degree of distinguishing a few classmates yet he didn’t notice their names. â€Å"†¦friends that I find in the crowd. †. Discourse Accomplishment: The discourse is achieving the genuine strategic the Senator while being chosen as the leader of United States of America. He clarifies out what he will achieve for the nation when he will be in power. He gives new expectation the individuals of America; to accept that ‘yes he can’ bring harmony where there is war, bring trust where there is despair, arrive at what is progressively conceivable and manufacture an increasingly flawless association. The Senator tries to build up union spot where the ranchers, educators, understudies, specialists, workers, youthful and the matured, male and female, rich and the poor’s clamoring can be heard. The discourse plans to achieve the illumination of the US individuals the presence of arrogance in the current government requiring the change, in the essences of the discouraged he will expand the work openings so as to lift the millions out of destitution, Welcome the foreigners to the shores of America and experience equity and exemplary nature around the world. The Senator mulls over the presently status of the US and around the world and vows to achieve missions, for example, to extinguish the nervousness of the vibe of rising social insurance costs and the figments of the stale wages, to finish the war in Iraq by bringing the soldiers back home by walk one year from now and give Sunni and Shia to determine the issue and bring out harmony, limit oil reliance that is undermining America’s future, impart an ethic accomplishments in youngsters by setting exclusive requirements of getting the hang of giving the assets to them to succeed, selecting the new armed force of educators and giving them the player pay and more help for the trading of responsibility, making schools moderate and putting resources into the logical inquires about, to reshape the economy, fortify the networks, to cut administration by utilization of innovation, free America from the Tyranny Oil, understand the emergency of a worldwide temperature alteration by advan cement and by topping the ozone depleting substances, give motivators for the organizations, and devastating the deadliest unguarded weapons. The Speech was a powerful, since it is convincing the individuals of America to choose the Senator as the President of America by deciding in favor of him in the year 2008. It was confirm in his discourse as convincing where he says â€Å" †¦If you will go along with me in this implausible journey, on the off chance that you feel predetermination calling, and see as I see, a fate of unending chance extending before us, on the off chance that you sense as I sense, that now is the ideal opportunity to shake of our sleep, and quagmire off our dread, and follow through on the obligation we owe the past and the people in the future, at that point I am prepared to take up the reason, and match with you and work with you to complete the work that should be finished. † The principle point of the discourse was to convince for votes that came about to the conveyance of the discourse. Be that as it may, on the procedure he illuminates the individuals the basically dissect and distinctly make judgment for the best next US president. I can likewise say it is enlightening somewhat that it explains the frequencies that have been occurring and the others th at are probably going to happen in the United States of America. Audience’s response towards the discourse was very hailing during the discourse introduction and to be sure the crowd was exceptionally satisfied with the stunning discourse, placated that Obama can describe as the best possibility to be chosen and extremely baffled with the past camouflaged government. The discourse uncovered the verifiable realities to the crowd, which was the extinguishing of the long thirst, the start of the new expectation and the change on which the Americans can put stock in. At certain focuses the large number gestured their heads as an indication of concession/consent to what was spoken, and eventually the crowd was feel sorry for as an indication of how thoughtful and despicable the circumstance was in according to that time. The example of discourse was successive, topical and spatial. The discourse was successive since it has the presentation, the body and the end as the structure of the discourse. Obama inviting the crowd, he presents his discourse (The body) where he truly discusses what he ought to do when he will be in power, he recognizes what to change as well as improve, what to enhance and execute, what transforms he can bring, what was the imperfections the past government, lastly he give out his decision of anticipating that the individuals of America should decide in favor of him in the event that they need the change they can have faith in. The discourse was likewise topical since Obama Generally underlines on the Change that that Americans can Believe in. He puts together his own discourse with respect to change and every now and again makes reference to change all through his discourse. In spite of having other minor subjects, for example, talking about instruction, the economy, war, assets and the political history his principle theme was about change. Somewhat yet not extremely, the discourse was elucidating. It involves what to be done, how, when and by whom. Obama depicted in his discourse for example that the main hotspot for change in America is individuals, the main harmony in war at Iraq lies among Sunn and Shia, the best way to thrive in future is by doing the current that should be finished. Likewise Obama gave the distinctive portrayal on the most proficient method to comprehend a portion of the enduring issues in America. For example the issue of an unnatural weather change can be unraveled by developments that can tap the ozone depleting substances, making more openings for work, speculations can take care of the issue of neediness, practice of equity and foundation of meets to listen the clamoring of every single one in the US. Taking everything into account, Communication is the transmission of data starting with one individual then onto the next. The event of the discourse was during the battle of the Presidential competitor of America on Democratic Party at Springfield. The used components of discourse were, for example, being set up for the discourse introduction, acting naturally while speaking to discourse, being formed and satisfied while conveying discourse, body plan and hands position, signals and developments. Achievement of the discourse was to persuade the crowd to decide in favor of Him/Change. The sort of discourse was convincing as he convinces for the votes, the responses of the crowd was an indication of alleviate or being mitigated if Obama somehow managed to be the president and in reality he became. At long last the example of the discourse is Sequential, topical and by one way or another spatial. References: 1. Open Speaking an Audience-Centered Approach By Steven A. Beebe and Susan J. Beebe. (2008) 2. http://www. gatekeeper. co. uk/world/2007/feb/10/barackobama. 3. http://www. ljlseminars. com/components. htm. 4. Association Pattern Of Speech By Osborn (2000). Military quarters Obama’s Campaign Speech. (2016, Oct 02).

Commonn App Essay Topics Exposed

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Shakespeare s Hamlet The Fall Of Man And The First Murder

Shakespeare’s Hamlet alludes to two of the most prominent stories in Genesis: the fall of man and the first murder. The allusions to Cain and Abel sit on the surface of the play, and are backlit by the presence of subtler allusions from the story of the fall of man, such as the serpent and the tree of knowledge of good and evil. This imbedded breadcrumb trail of archetypal allusions simultaneously supports and deconstructs the revenge plot of Hamlet. Although these allusions function separately from one another within the play, they also work together in a subversive manner, thereby undermining the dichotomy of good and evil – a destabilization that perpetuates the cycle of murder and revenge. The three most exterior allusions to Cain and†¦show more content†¦Both Hamlet and Claudius regard the story of Cain and Abel as an omen of uncontrollable destiny – a temptation that lives within the human condition. The play tries to reason this fated exposure to temptation by reasoning Claudius’s murder as ‘evil’ and Hamlet’s quest for revenge as ‘good’ in order to situate murder and revenge as two opposites on a spectrum; however both murder and revenge are revealed to be poisonous at the core. This idea of poison carries the play full circle, and creates a domino effect of death that mirrors God’s warning of, â€Å" ‘ [†¦] anyone who kills Cain will suffer vengeance seven times over’ † (NIV, Gen. 4.13-16). The curse of Cain therefore proves that death – be it by murder or revenge – welcomes the same outcome. With this logic, murder and revenge become synonymous. Moreover, this similarity is supported by the fact that both the murderer and the avenger fulfill their quest for death with the same weapon: poison. Murder and revenge are no longer counterparts because they rely on the same apparatus to inflict dea th. Poison functions as a symbol to demarcate the two not as opposite acts, but as equal ones. Hamlet’s quest for revenge would not be set in motion without the knowledge of his father’s murder; such knowledge is poisonous because itShow MoreRelatedThe Death Of Hamlet By William Shakespeare1427 Words   |  6 Pagesa ghost, Denmark is on the verge of damage. Directly following King Hamlet s death, the widowed Queen, Gertrude, remarried Claudius, the King s brother. Prince Hamlet optically discerns the joining together of his mother and uncle as a hasty and incestuous act (Charles Boyce, 232). He then ascertains that Claudius is responsible for his father s perfidious murder. His father s ghost asks Hamlet to avenge his death and Hamlet concurs. 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Due to his vengeful mindset, Hamlet failsRead MoreTheme Of Sin In Hamlet1956 Words   |  8 PagesKing Hamlet’s ghost tells Prince Hamlet that he was murdered by his ruthless brother, Claudius, he commands the prince to avenge â€Å"his foul and most unnatural murder† (1.5.25). Hamlet chooses to obey the ghost and seek vengeance, rather than justice. William Shakespeare uses Hamlet (appx. 1599) as an example of the nature and consequences of sin in the world, which is highlighted by five specific themes; one per each act.  The first act’s theme is the actual â€Å"Fall† itself, while the second’s is acting

Analysis Of Herbert David Kelleher Co. Air Southwest

On March 15, 1967 Herbert David Kelleher co-founded Air Southwest Co. incorporated. The year of 1971 was a game changer as Lamar Muse joined Air Southwest as President and Air Southwest changed its name to Southwest Co. The mission and vision of Air Southwest during this time was to eliminate unnecessary services and to utilize secondary airports in order to offer the lowest fares in the industry. Fast-forward to 2016 and Herb has stepped down as the chairman for Southwest, the mission however is still the same, dedication to provide the highest level of customer while delivering a sense of warmth, friendliness, individual pride, and Company Spirit. Which embodies the values Southwest has exhibited for years and that’s to live the Southwest Way, to have a warrior spirit, a servant’s heart, a fun-LUVing attitude, and to work the Southwest way. In order to ensure a successful merger, Southwest must ensure that the current culture is maintained regarding both organizations and to merge the benefits and compensation plans. Completing such as task will require cultivation of talents and to preserve its business culture. Expanding Southwest Airlines to accommodate AirTran means discussing the strengths, weakness, opportunities, and threats regarding the expansion of such a sizable merger. Lastly, a merger of this magnitude will require recruiting and hiring to address the expansion level impact and minimize error. SWOT Analysis A SWOT analysis is a calculated planningShow MoreRelatedSouthwest Airline Strategic Audit11701 Words   |  47 PagesEcole supà ©rieure libre des sciences commerciales appliquà ©es (ESLSCA) Strategic Management Paper Southwest Airline Strategic Audit Prepared By : Hesham Gamal El Din El Desouky Mohamed Dandash Wael Youssef Professor : Dr. Saneya El Galaly Group : 21-A Table Of Contents I. 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Marketing Theory Market Segmentation

Question: Discuss about the Marketing Theory for Market Segmentation. Answer: Introduction Marketing can be defined as a group of activities that the business organizations must do in order to promote and sale their products and services in the market. According to Barton (2015), marketing is the most important part of the business operations of the companies. In the words of Schlegelmilch (2016), marketing is the process through which the marketers of the companies make the people aware about the products and services. Arthur, Wiseman and Cheng (2015) stated that marketing is important because it provides the scope of increasing sales or revenue of the company. The companies can increase their customer base through marketing and at the same time, the companies can know the demand of the customers through marketing. Dibb and Simkin (2016) mentioned that proper marketing strategy helps the company to achieve the loyalty or trusts of the customers and provides a strong position in the market. This particular report is based on the subject area of marketing. During this report, the focus is made on particularly the segmentation and targeting activities of marketing. Along with that the discussion in the report also focuses on the product mix. The evaluation, discussion and analysis of the report is solely focused on the segmentation, targeting and product mix of Knorr. Knorr is an international food and beverage brand that is originated from Germany. The brand is under the ownership of Unilever and the company has started its business since 1838 (Knorr UK 2016). The company deals with a wide range of products that includes ready to eat foods like, soup, sauce, noodles, pasta and many other products. Currently, the company is operating its business in several countries including UK, US, India and many other countries and the management of the company is planning to expand its market more (Knorr UK 2016). Segmentation and Targeting Segmentation is one of the primary marketing activities that every company needs to do. Dibb and Simkin (2016) defined that segmentation is the first step of marketing, where the marketers divide the overall market in to different segments. Hoegele, Schmidt and Torgler (2016) added that segmentation helps the companies to identify their target market easily. In the words of Arthur, Wiseman and Cheng (2015) market segmentation is splitting up the market in some segments according to the needs or the characteristics of the demand. Segmentation can be done on the basis of demographic factors, geographic factors and psychographic factors. Cross, Belich and Rudelius (2015) stated that market segmentation is very important for the business organizations because it helps the companies reducing the risk of selecting the place and types of customer for future business. At the same time, with the help of market segmentation, the companies can easily understand what type of business strategy they must take for convincing the customers because segmentation clearly shows the type of customers and their demand pattern Hoegele, Schmidt and Torgler (2016). In support of this, Calvetet al. (2016) commented that market segmentation helps to take effective market plans and makes the decision-making process of the companies easier. Application of market segmentation strategy at Knorr In case of the market segmentation of Knorr, the company has segmented the market on the basis of two factors demographic factors and geographic factors (Knorr UK 2016). In case of demographic factors, the marketers of the company have considered the two elements age and income of the customers. In context of age, the company has segmented the market in to three segments children, young people and older people (Knorr UK 2016). Age wise the company has segmented the market into three groups like, 12 years to 18 years, 19 to 30 years and more than 30 years. This segmentation helps the company to identify the pattern of demand of the people of different age groups (Knorr UK 2016). As per the income level of the people, the company has segmented the market again into three segments high income group, upper-middle class income group and middle class income group. The primary reason behind the market segmentation as per income levels are that the company can better understand the purch asing capacity of the people, which will ultimately help the company in taking the pricing strategy (Howell 2015). The management at Knorr has also segmented the market on the basis of the geographic factors. Geographic segmentation has helped the marketers of Knorr to differentiate the demands of the people in different geographic areas (Knorr UK 2016). On the basis of that differentiation, the company can easily identify the most suitable customer segment for it. In case of geographic segmentation, the company has segmented the market in to two segments urban segment and rural segment (Knorr UK 2016). This type of market segmentation also helps the company in modifying the product range. Targeting is as important as the market segmentation. Batemanet al. (2015) has explained targeting as the second step in marketing, which comes after market segmentation. In the words of Schlegelmilch (2016), targeting refers to the selection of the specific market by the companies for future sales. Stienenet al. (2015) stated that targeting is important because it helps the company to find out the specific market of it. This is essential because it makes the marketing activities systematic. Marteau, Hollands and Fletcher (2012) believed that with the help of targeting, the companies can avoid wastage. For example, if a company does not have any target market, then it will try to sell its products or services to every person and for that it will spend much money. However, it is obvious that all people are not its customers. Therefore, the money that the company spent for convincing the people who are not interested becomes the wastage for the company (Barton 2015). Hence, targeting is important to avoid the wastage or inefficiencies. The activities of targeting clarify the changes in the demand of the customers. At the time of targeting, the companies verifies the demand of the customers and so if any changes in the demand take place, then that can be identified with the help of targeting (Batemanet al. 2015). Therefore, it can be said that every company must focus on the targeting activities to improve their business performance. In case of Knorr, the targeting has been done carefully and effectively. The company has mainly applied the differentiated targeting strategy because it has targeted more than two market segments. Previously, it has been identified that the company has segmented the market on the basis of the demographic factors and geographic factors. In case of age wise segmentation, there are three segments and among those three segments, the company has targeted only the children and young age groups. The company has focused on the advertisements and packaging in order to target the children (Knorr UK 2016). At the same time, it has concentrated on the strategy of low pricing to target the young people, who are very conscious about the price level. In case of income-based segmentation, the company has targeted the people from upper-middle class and middle class income groups. In order to target these people, the company has concentrated on the affordability of the customers. The company has intro duced small packets of the products, which are available at low price (Knorr UK 2016). This particular strategy has also helped the company to target the geographically segmented markets. Product mix Product is a tangible element that can be sold in the market to earn revenue or money. The companies can sell the products by manufacturing that in the production unit or purchasing the products from any other companies. Calvetet al. (2016) stated that there are mainly three levels of product core product, actual product and augmented product. In case of Knorr, the core product is the health goodness. The products of the company are very hygienic and healthy for children as well as young people. The core product of the company helps the people to get fitness. The actual products of the company are soup, noodles, chicken slices, Pasta and the other products, which are tangible in nature (Knorr UK 2016). Stienenet al. (2015) stated that the benefits of the core product of Knorr can be achieved only when the people consume the actual products of the company. On the other side, the augmented product is the added value that the company provides to its customers. In case of Knorr, the au gmented products are the free gifts that it provides with its actual products.Pasta is one of the main products of Knorr. In case of Pasta, the core product is quality of the pasta, which is of much high quality. The core product in case of pasta is the healthy ingredients that do not harm the health of people. The actual products in this case are the varieties of pasta that the company produces. The augmented product in this case is the discounts or extra quantity that the company provides to the customers. Conclusion In this study, it has been identified that marketing is one of the main pillars of business of the companies. In the activities of marketing, segmentation is the first step that the companies need to follow and after segmentation, the next step is targeting. In case of Knorr, the segmentation has been done on the basis of the demographic and geographic factors. Under the demographic factors, the segmentation has been done as per the age and incomes of the people. In case of geographic segmentation, there are two segments of the company urban segment and rural segment. On the other side, in order to target the market, Knorr has taken several strategies. The study has also identified the core, actual and augmented products of the company. 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Stienen, S., Salah, K., Eurlings, L., Bettencourt, P., Bayes-Genis, A., Metra, M., Verdiani, V., Tijssen, J., Pinto, Y. and Kok, W.E., 2015, August. Preventable death in elderly versus younger patients admitted with decompensated heart failure by targeting pre-discharge NT-proBNP levels: importance of attainability of targets. InEUROPEAN HEART JOURNAL(Vol. 36, pp. 556-557). GREAT CLARENDON ST, OXFORD OX2 6DP, ENGLAND: OXFORD UNIV PRESS. Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing.