Commonn App Essay Topics Exposed

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Shakespeare s Hamlet The Fall Of Man And The First Murder

Shakespeare’s Hamlet alludes to two of the most prominent stories in Genesis: the fall of man and the first murder. The allusions to Cain and Abel sit on the surface of the play, and are backlit by the presence of subtler allusions from the story of the fall of man, such as the serpent and the tree of knowledge of good and evil. This imbedded breadcrumb trail of archetypal allusions simultaneously supports and deconstructs the revenge plot of Hamlet. Although these allusions function separately from one another within the play, they also work together in a subversive manner, thereby undermining the dichotomy of good and evil – a destabilization that perpetuates the cycle of murder and revenge. The three most exterior allusions to Cain and†¦show more content†¦Both Hamlet and Claudius regard the story of Cain and Abel as an omen of uncontrollable destiny – a temptation that lives within the human condition. The play tries to reason this fated exposure to temptation by reasoning Claudius’s murder as ‘evil’ and Hamlet’s quest for revenge as ‘good’ in order to situate murder and revenge as two opposites on a spectrum; however both murder and revenge are revealed to be poisonous at the core. This idea of poison carries the play full circle, and creates a domino effect of death that mirrors God’s warning of, â€Å" ‘ [†¦] anyone who kills Cain will suffer vengeance seven times over’ † (NIV, Gen. 4.13-16). The curse of Cain therefore proves that death – be it by murder or revenge – welcomes the same outcome. With this logic, murder and revenge become synonymous. Moreover, this similarity is supported by the fact that both the murderer and the avenger fulfill their quest for death with the same weapon: poison. Murder and revenge are no longer counterparts because they rely on the same apparatus to inflict dea th. Poison functions as a symbol to demarcate the two not as opposite acts, but as equal ones. Hamlet’s quest for revenge would not be set in motion without the knowledge of his father’s murder; such knowledge is poisonous because itShow MoreRelatedThe Death Of Hamlet By William Shakespeare1427 Words   |  6 Pagesa ghost, Denmark is on the verge of damage. Directly following King Hamlet s death, the widowed Queen, Gertrude, remarried Claudius, the King s brother. Prince Hamlet optically discerns the joining together of his mother and uncle as a hasty and incestuous act (Charles Boyce, 232). He then ascertains that Claudius is responsible for his father s perfidious murder. His father s ghost asks Hamlet to avenge his death and Hamlet concurs. He plans very punctiliously, ascertaining that he doesn tRead MoreAct 3 Scene 3 Of The Greatest Tragedies Written By William Shakespeare818 Words   |  4 PagesOctober 2015 Claudius, An Evil Politician Hamlet, one of the greatest tragedies written by William Shakespeare, is an impactful play where soliloquy plays a significant role. Characters reveal their intentions, inner thoughts and emotions by expressing their feelings out loud that helps advance the plot and also enrich the characters personality. King Claudius, as a primary antagonist and perhaps the most guilt-laden person of William Shakespeare’s Hamlet, his soliloquy in Act 3 Scene 3 is the essentialRead MoreHamlet Theme Of Death1278 Words   |  6 Pagesof death in Hamlet, Acts 3-5) â€Å"The undiscovered country, from whose bourn No traveller returns, puzzles the will,† (Shakespeare 144 Act 3 scene 1 lines 86-87). The question that still plagues humanity today. What is after death, where do we go? No one of this earth can answer this question. In the play Hamlet, by William Shakespeare, the theme of death is one of the main themes of this famous play. The theme of death continues throughout the entire play from the beginning of the first act to theRead MoreHamlet : Hero Or Villain?1588 Words   |  7 PagesToluwani Emmanuel Falade Professor Brunson ENGL 1302-160 3 May 2017 Hamlet: Hero or Villain? Humans are rational mammals, blessed with a prevalent knowledge, however, even with this interesting capacity, people are flawed. They encounter intricate and powerful feelings that meddle with their thinking aptitudes. Heroes in comic books, plays, motion pictures, and other anecdotal works can be culminated and transformed into what are known as legends. Heroes can be portrayed as optimistic, valiantRead MoreHamlet s Attempt For Pursue Revenge Essay1525 Words   |  7 Pagesor lesson. In William Shakespeare’s Hamlet, there are quite a few lessons. The moral that the play conveys the most is the path of revenge has destructive consequences.Hamlet’s pursues revenge at all cost but the justice he seeks leads to tragedy. Hamlet’s attempt to pursue revenge did not result in justice because it had negative consequences on all the characters involved. To understand the meaning behind a piece of work such as the Theatrical play of Hamlet, the audience can gather a better ideaRead MoreWilliam Shakespeare s Hometown Of The English Language And The World s Best Dramatist1266 Words   |  6 Pages Although many knew him as a keen businessman in his hometown of Stratford, William Shakespeare is recognized as the greatest writer in the English language and the world s best dramatist. (www.goodreads.com) He wrote hundreds of songs, plays, books, and poems. During his time, his plays were well under-appreciated and a lot of his work did not appear until seven years after his death. Without Shakespeare, the English language would have never expanded at the rate it did, erasing many common wordsRead MoreWilliam Shakespeare s Life And Life3795 Words   |  16 PagesPaper March 23, 2016 William Shakespeare was born on April 23, 1564, in Stratford-upon-Avon to John Shakespeare and Mary Arden. Shakespeare was assumedly educated at the King?s New School in Stratford with an ?emphasis on the Latin classics, including memorization, writing, and acting classic Latin plays,? writes an article entitled Shakespeare?s Life, found on Foldger Shakespeare Library. He most likely attended until around age fifteen. In late 1582, Shakespeare at age 18 married Anne HathawayRead More Revenge in Shakespeares Hamlet Essay1421 Words   |  6 PagesRevenge in Shakespeares Hamlet In Hamlet, Shakespeare uses revenge as a major theme present throughout the work. Revenge plays a crucial role in the development of Fortinbras, Prince of Norway, Hamlet, Prince of Denmark, and Laertes, son of Polonius. All three men seek revenge for the murder of their fathers. Revenge can be interpreted as a separate character in Hamlet. Revenge is set to overcome anyone who seeks it. Initially, after each of the murders, every son had a definite course of actionRead MoreAnalysis Of Shakespeare s Hamlet 947 Words   |  4 Pagesplay Hamlet, Shakespeare conveys this same sentiment as the protagonist suffers the dire consequences of attempting to avenge his father’s death. By seeking revenge to those who have wronged to you, only leads to a greater division with both sides becoming â€Å"blind† which results in a constant circle of hatred. In the play â€Å"Hamlet†, there are several encounters where prince Hamlet uses revenge â€Å" taking an eye†,afte r his father’s death in order to avenge him. Due to his vengeful mindset, Hamlet failsRead MoreTheme Of Sin In Hamlet1956 Words   |  8 PagesKing Hamlet’s ghost tells Prince Hamlet that he was murdered by his ruthless brother, Claudius, he commands the prince to avenge â€Å"his foul and most unnatural murder† (1.5.25). Hamlet chooses to obey the ghost and seek vengeance, rather than justice. William Shakespeare uses Hamlet (appx. 1599) as an example of the nature and consequences of sin in the world, which is highlighted by five specific themes; one per each act.  The first act’s theme is the actual â€Å"Fall† itself, while the second’s is acting

Analysis Of Herbert David Kelleher Co. Air Southwest

On March 15, 1967 Herbert David Kelleher co-founded Air Southwest Co. incorporated. The year of 1971 was a game changer as Lamar Muse joined Air Southwest as President and Air Southwest changed its name to Southwest Co. The mission and vision of Air Southwest during this time was to eliminate unnecessary services and to utilize secondary airports in order to offer the lowest fares in the industry. Fast-forward to 2016 and Herb has stepped down as the chairman for Southwest, the mission however is still the same, dedication to provide the highest level of customer while delivering a sense of warmth, friendliness, individual pride, and Company Spirit. Which embodies the values Southwest has exhibited for years and that’s to live the Southwest Way, to have a warrior spirit, a servant’s heart, a fun-LUVing attitude, and to work the Southwest way. In order to ensure a successful merger, Southwest must ensure that the current culture is maintained regarding both organizations and to merge the benefits and compensation plans. Completing such as task will require cultivation of talents and to preserve its business culture. Expanding Southwest Airlines to accommodate AirTran means discussing the strengths, weakness, opportunities, and threats regarding the expansion of such a sizable merger. Lastly, a merger of this magnitude will require recruiting and hiring to address the expansion level impact and minimize error. SWOT Analysis A SWOT analysis is a calculated planningShow MoreRelatedSouthwest Airline Strategic Audit11701 Words   |  47 PagesEcole supà ©rieure libre des sciences commerciales appliquà ©es (ESLSCA) Strategic Management Paper Southwest Airline Strategic Audit Prepared By : Hesham Gamal El Din El Desouky Mohamed Dandash Wael Youssef Professor : Dr. Saneya El Galaly Group : 21-A Table Of Contents I. Executive Summary 5 II. SouthWest Airlines History 6 III. Current Situation 8 III.1. Current Performance 8 III.2. Strategic Posture 13 III.2.1. Mission Vision 13 III.2.2. Objectives 14 Read MoreSouthwest Airline Strategic Audit11690 Words   |  47 PagesEcole supà ©rieure libre des sciences commerciales appliquà ©es (ESLSCA) Strategic Management Paper Southwest Airline Strategic Audit Prepared By : Hesham Gamal El Din El Desouky Mohamed Dandash Wael Youssef Professor : Dr. Saneya El Galaly Group : 21-A Table Of Contents I. Executive Summary 5 II. SouthWest Airlines History 6 III. Current Situation 8 III.1. Current Performance 8 III.2. Strategic Posture 13 III.2.1. Mission Vision 13 III.2.2. Objectives 14 III.2.3. Strategies 15 Read MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? 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Marketing Theory Market Segmentation

Question: Discuss about the Marketing Theory for Market Segmentation. Answer: Introduction Marketing can be defined as a group of activities that the business organizations must do in order to promote and sale their products and services in the market. According to Barton (2015), marketing is the most important part of the business operations of the companies. In the words of Schlegelmilch (2016), marketing is the process through which the marketers of the companies make the people aware about the products and services. Arthur, Wiseman and Cheng (2015) stated that marketing is important because it provides the scope of increasing sales or revenue of the company. The companies can increase their customer base through marketing and at the same time, the companies can know the demand of the customers through marketing. Dibb and Simkin (2016) mentioned that proper marketing strategy helps the company to achieve the loyalty or trusts of the customers and provides a strong position in the market. This particular report is based on the subject area of marketing. During this report, the focus is made on particularly the segmentation and targeting activities of marketing. Along with that the discussion in the report also focuses on the product mix. The evaluation, discussion and analysis of the report is solely focused on the segmentation, targeting and product mix of Knorr. Knorr is an international food and beverage brand that is originated from Germany. The brand is under the ownership of Unilever and the company has started its business since 1838 (Knorr UK 2016). The company deals with a wide range of products that includes ready to eat foods like, soup, sauce, noodles, pasta and many other products. Currently, the company is operating its business in several countries including UK, US, India and many other countries and the management of the company is planning to expand its market more (Knorr UK 2016). Segmentation and Targeting Segmentation is one of the primary marketing activities that every company needs to do. Dibb and Simkin (2016) defined that segmentation is the first step of marketing, where the marketers divide the overall market in to different segments. Hoegele, Schmidt and Torgler (2016) added that segmentation helps the companies to identify their target market easily. In the words of Arthur, Wiseman and Cheng (2015) market segmentation is splitting up the market in some segments according to the needs or the characteristics of the demand. Segmentation can be done on the basis of demographic factors, geographic factors and psychographic factors. Cross, Belich and Rudelius (2015) stated that market segmentation is very important for the business organizations because it helps the companies reducing the risk of selecting the place and types of customer for future business. At the same time, with the help of market segmentation, the companies can easily understand what type of business strategy they must take for convincing the customers because segmentation clearly shows the type of customers and their demand pattern Hoegele, Schmidt and Torgler (2016). In support of this, Calvetet al. (2016) commented that market segmentation helps to take effective market plans and makes the decision-making process of the companies easier. Application of market segmentation strategy at Knorr In case of the market segmentation of Knorr, the company has segmented the market on the basis of two factors demographic factors and geographic factors (Knorr UK 2016). In case of demographic factors, the marketers of the company have considered the two elements age and income of the customers. In context of age, the company has segmented the market in to three segments children, young people and older people (Knorr UK 2016). Age wise the company has segmented the market into three groups like, 12 years to 18 years, 19 to 30 years and more than 30 years. This segmentation helps the company to identify the pattern of demand of the people of different age groups (Knorr UK 2016). As per the income level of the people, the company has segmented the market again into three segments high income group, upper-middle class income group and middle class income group. The primary reason behind the market segmentation as per income levels are that the company can better understand the purch asing capacity of the people, which will ultimately help the company in taking the pricing strategy (Howell 2015). The management at Knorr has also segmented the market on the basis of the geographic factors. Geographic segmentation has helped the marketers of Knorr to differentiate the demands of the people in different geographic areas (Knorr UK 2016). On the basis of that differentiation, the company can easily identify the most suitable customer segment for it. In case of geographic segmentation, the company has segmented the market in to two segments urban segment and rural segment (Knorr UK 2016). This type of market segmentation also helps the company in modifying the product range. Targeting is as important as the market segmentation. Batemanet al. (2015) has explained targeting as the second step in marketing, which comes after market segmentation. In the words of Schlegelmilch (2016), targeting refers to the selection of the specific market by the companies for future sales. Stienenet al. (2015) stated that targeting is important because it helps the company to find out the specific market of it. This is essential because it makes the marketing activities systematic. Marteau, Hollands and Fletcher (2012) believed that with the help of targeting, the companies can avoid wastage. For example, if a company does not have any target market, then it will try to sell its products or services to every person and for that it will spend much money. However, it is obvious that all people are not its customers. Therefore, the money that the company spent for convincing the people who are not interested becomes the wastage for the company (Barton 2015). Hence, targeting is important to avoid the wastage or inefficiencies. The activities of targeting clarify the changes in the demand of the customers. At the time of targeting, the companies verifies the demand of the customers and so if any changes in the demand take place, then that can be identified with the help of targeting (Batemanet al. 2015). Therefore, it can be said that every company must focus on the targeting activities to improve their business performance. In case of Knorr, the targeting has been done carefully and effectively. The company has mainly applied the differentiated targeting strategy because it has targeted more than two market segments. Previously, it has been identified that the company has segmented the market on the basis of the demographic factors and geographic factors. In case of age wise segmentation, there are three segments and among those three segments, the company has targeted only the children and young age groups. The company has focused on the advertisements and packaging in order to target the children (Knorr UK 2016). At the same time, it has concentrated on the strategy of low pricing to target the young people, who are very conscious about the price level. In case of income-based segmentation, the company has targeted the people from upper-middle class and middle class income groups. In order to target these people, the company has concentrated on the affordability of the customers. The company has intro duced small packets of the products, which are available at low price (Knorr UK 2016). This particular strategy has also helped the company to target the geographically segmented markets. Product mix Product is a tangible element that can be sold in the market to earn revenue or money. The companies can sell the products by manufacturing that in the production unit or purchasing the products from any other companies. Calvetet al. (2016) stated that there are mainly three levels of product core product, actual product and augmented product. In case of Knorr, the core product is the health goodness. The products of the company are very hygienic and healthy for children as well as young people. The core product of the company helps the people to get fitness. The actual products of the company are soup, noodles, chicken slices, Pasta and the other products, which are tangible in nature (Knorr UK 2016). Stienenet al. (2015) stated that the benefits of the core product of Knorr can be achieved only when the people consume the actual products of the company. On the other side, the augmented product is the added value that the company provides to its customers. In case of Knorr, the au gmented products are the free gifts that it provides with its actual products.Pasta is one of the main products of Knorr. In case of Pasta, the core product is quality of the pasta, which is of much high quality. The core product in case of pasta is the healthy ingredients that do not harm the health of people. The actual products in this case are the varieties of pasta that the company produces. The augmented product in this case is the discounts or extra quantity that the company provides to the customers. Conclusion In this study, it has been identified that marketing is one of the main pillars of business of the companies. In the activities of marketing, segmentation is the first step that the companies need to follow and after segmentation, the next step is targeting. In case of Knorr, the segmentation has been done on the basis of the demographic and geographic factors. Under the demographic factors, the segmentation has been done as per the age and incomes of the people. In case of geographic segmentation, there are two segments of the company urban segment and rural segment. On the other side, in order to target the market, Knorr has taken several strategies. The study has also identified the core, actual and augmented products of the company. Reference list: Arthur, J., Wiseman, K. and Cheng, K.M., 2015. Salted and preserved duck eggs: a consumer market segmentation analysis.Poultry science, p.pev118. Barton, L., 2015. Active Positioning: The Importance of Relevancy.Journal of Marketing Perspectives Volume I, p.48. Bateman, I.J., Coombes, E., Fitzherbert, E., Binner, A., Badura, T., Carbone, C., Fisher, B., Naidoo, R. and Watkinson, A.R., 2015. Conserving tropical biodiversity via market forces and spatial targeting.Proceedings of the National Academy of Sciences,112(24), pp.7408-7413. Calvet, L., Ferrer, A., Gomes, M.I., Juan, A.A. and Masip, D., 2016. Combining statistical learning with metaheuristics for the Multi-Depot Vehicle Routing Problem with market segmentation.Computers Industrial Engineering,94, pp.93-104. Cross, J.C., Belich, T.J. and Rudelius, W., 2015. How marketing managers use market segmentation: an exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer International Publishing. Dibb, S. and Simkin, L., 2016. Market Segmentation and Segment Strategy.Marketing Theory: A Student Text, p.251. Hoegele, D., Schmidt, S.L. and Torgler, B., 2016. The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?.Review of Managerial Science,10(3), pp.601-627. Howell, R., 2015. Market segmentation: the importance of age cohorts.The Neumann Business Review. Accessed June,11. Knorr UK. 2016. Homepage. [online] Available at: https://www.knorr.co.uk/ [Accessed 7 Nov. 2016]. Marteau, T.M., Hollands, G.J. and Fletcher, P.C., 2012. Changing human behavior to prevent disease: the importance of targeting automatic processes.science,337(6101), pp.1492-1495. Stienen, S., Salah, K., Eurlings, L., Bettencourt, P., Bayes-Genis, A., Metra, M., Verdiani, V., Tijssen, J., Pinto, Y. and Kok, W.E., 2015, August. Preventable death in elderly versus younger patients admitted with decompensated heart failure by targeting pre-discharge NT-proBNP levels: importance of attainability of targets. InEUROPEAN HEART JOURNAL(Vol. 36, pp. 556-557). GREAT CLARENDON ST, OXFORD OX2 6DP, ENGLAND: OXFORD UNIV PRESS. Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing.